The new classic.
Contemporary menswear, shaped by precision and intent.
Cotton voile midnight shirt with structured simplicity, paired with tapered denim. The hero expression of JUrtubey's quiet presence.
The Linen Blazer.
Deconstructed Italian Linen.
A soft tailoring foundation built around linen texture, breathable construction and understated proportion.
The Knitted Polo.
Soft structure in cotton and silk.
A refined knitted polo in cotton and silk, paired with relaxed linen trouser and sneakers. A quiet expression of ease, texture and modern permanence.
The Linen Trouser.
Reduced to material and silhouette.
A minimal expression of the wardrobe: clean knitwear, relaxed linen and a silhouette designed to move without excess.
The Midnight Shirt.
Evening edge without performance.
A refined evening silhouette built from cotton voile, deep tone and denim proportion. Quiet, direct and modern.
GOD IS YOU
Presence without noise.
A precise off-duty uniform: tailoring softened by casualwear, shaped with permanence and restraint.
Juan Urtubey
The eye behind the house.
Juan Urtubey is an Argentine-born designer whose work is shaped by art, design, music and cultural awareness. Raised in a family immersed in art and fashion — the son of an art dealer and a fashion icon mother — creativity and music formed the foundation of his aesthetic from an early age.
After years designing interiors, furniture and fashion, Juan returns to modern menswear built with precision and purpose: clothing that feels relevant yet enduring, refined yet easy to wear. The pieces are relaxed but polished, modern without chasing trends, defined by impeccable fit and high-quality materials that elevate everyday style.
Juan describes the spirit of the brand as “rock and roll chic” — from well-cut T-shirts to thoughtfully designed shirts and tailored pieces. JUrtubey is created for men who value clean lines, strong cuts and the calm certainty of experience: the kind of presence that enters a room before words are needed.
The structure behind
the new chapter.
The renewed vision of JUrtubey came from a merge when Juan invited Stuart Donizetti as a co-founder to collaborate on the project, believing it was the perfect match — combining Juan's creative direction with Stuart's experience in technology applied to high-end fashion. Together, they aim to elevate the world of JUrtubey into a premium brand supported by high technology within an industry where discipline and structure often lack.
This allows them to build a fashion brand supported by real data that impacts not only the business in its entirety, but also the experience of everyone becoming part of JUrtubey's world — making them feel seen, well cared for and proud to be part of it.
Built between Barcelona and a carefully selected European manufacturing network, JUrtubey also approaches this new chapter with a strong focus on thoughtful production, responsible fabric sourcing and long-term quality designed to reduce unnecessary environmental impact over time.
It's not only the garment, is the attitude.
A Capsule Collection in a limited quantity is coming soon.
Enter your details for private access and early communication before the official release.